About us

Essential Kids is all about providing inspiration and ideas for you to be the best parent you can be. Together with sister site Essential Baby, we’re part of Australia's largest parenting community, connecting real mums and dads all over the country.

We know you want answers at your fingertips, from craft ideas, to expert advice and lunchbox recipes. We hope you find what you are looking for. If you have any editorial suggestions, please feel fee to drop ups a line at

Essential Kids Editorial Team

Genevieve Quigley

Genevieve Quigley – Head of Parenting

Genevieve Quigley has 18 years of media experience and has held an editor position at numerous titles both here and in the UK. With 12 years experience in the parenting category and as a mother of two children and one furbaby, she brings her experience - in work and life - to the Essential Baby and Essential Kids websites.

Melanie Mahoney

Melanie Mahoney – Deputy Editor

Melanie has more than 10 years of experience working in parenting media, and has been with Essential Baby since early 2012.

A journalist and editor, she loves connecting with readers on social media and through Essential Baby’s popular Facebook page. In her spare time she daydreams about Pinterest projects she will never even begin to attempt while tuning in to terrible reality TV shows she can't help but watch.

Letitia Rowlands

Letitia Rowlands – News Editor

Letitia is a journalist with more than 20 years experience writing and editing for newspapers, magazines and news websites. During her career she hascovered everything from general news, to police rounds and courts. Since joining Essential Baby two years ago, Letitia has focused on bringing our readers all the most important parenting news and views.

Letitia lives in Sydney with her husband and two young sons and, despite her best efforts, is yet to find a fool proof way of dodging stray pieces of Lego underfoot in the middle of the night.

Marion Turner

Marion Turner - Producer

Marion has worked with the team on Essential Baby and Essential Kids websites for over 6 years and is responsible for creating many of the awesome galleries, worksheets and craft ideas you find on Essential Kids. She is a mum to 2 boys and goes a little overboard with preparing their birthday parties with the help of Pinterest.

Advertising on Essential Kids

In order to keep Essential Kids live and updated regularly, we need to display revenue-generating advertisements. We do our best to ensure these advertisements are relevant to the content near where they appear.

For commercial enquiries please see our Advertise with us page.