About Us

The experience of over 240,000 Australian parents at your fingertips

Essential Kids provides information and resources for preschoolers, younger kids, older kids, kids' entertainment, family life, health, recipes and kids' parties.

Essential Kids also provides topical editorial related to all aspects of parenting and stages of development for kids. Tapping into Australia's most respected media organisation, Fairfax Media, Essential Kids informs our audience of the latest parenting news around the world.

Essential Kids' sister site, Essential Baby, offers information on all aspects of parenting and stages of development for babies and toddlers.

Welcome to Essential Kids

Kind regards,

The Essential Kids Team


The Essential Kids Team is made up of:

Michelle -Product Manager
Holly - Brand Specialist
Amber - Head of Parenting
Katie - Deputy Editor
Marion - Producer
Livia - Writer/producer
Renee - Marketing
Sandra - Community Administration
Our Moderating Team
We are fortunate to have a great team of volunteers who oversee posts within the forums and assist in making EK a supportive and welcoming place.
Find out who moderates your favourite EK forums here

Our Editorial Team
Click here to meet the staff writers and contributors bringing you the great editorial content for the site.


Advertising on Essential Kids

In order to maintain the Essential Kids website, including our popular Forums, Essential Kids must display revenue-generating advertisements across the site. We do our best to ensure these advertisements are relevant to the content beside which they appear.