If you have some avid little readers at home, then we have good news for you!
The program, which starts on August 6, will give away 2.6 million books to Australian families over eight weeks, releasing new titles weekly.
The best part? Absolutely no purchase necessary!
Kristen Linders, BIG W's GM Marketing, said that Aussie families will benefit from the program, this year more than ever.
"It has been a challenging year for Aussie families," Linders said. "Financial pressures of COVID-19 have had a significant impact, with research [conducted online] indicating that over 70 per cent of parents saying it has prevented them from buying books."
Their research found that parents are reading to their children more during the pandemic, and they hope that the Free Books program will help ensure this continues.
Eight new titles will be released weekly. Photo: Big W
BIG W is also working with community groups across Australia for the first time, to make sure more families can access the books, giving away 40,000 books to local hospitals, primary schools and childcare centres.
Big W assures customers that safety is their priority, with hand sanitiser available outside every store, although unfortunately the program won't be available in Victoria for the time being.
"Being a responsible retailer means keeping our customers and teams safe," Linders explained. "We know that some families who shop with us won't be able to or may not feel comfortable visiting our stores over this period as regularly as they would like.'
"We will bring our Free Books back when the time is right," she assured customers. "In the meantime, we encourage our Victorian customers to enjoy the weekly podcasts."
Audio recordings will be available on the 'BIG W Free Books for Kids' podcast which can be found on Acast, Spotify or Apple Podcasts.
May Gibbs', A Ragged Blossom Tale is the first of the books available, with the rest involving a mix of picture books aimed at younger children and full-sized books for older kids.
The eight titles in the program include:
- A Ragged Blossom Tale
- Lullaby and Goodnight – An Australian Lullaby
- The Witch's Britches
- If You're Cheeky And You Know It!
- The Adventures of Captain Underpants
- Ella and Olivia – Cupcake Catastrophe
- Diary of a Minecraft Zombie – Book 1
- Pearl the Magical Unicorn
The first Free Book is here! This week’s free book is a picture book for the young ones and the title is A Ragged Blossom Tale: The Great Rescue by May Gibbs. We invite our Victorian customers, and all other customers unable to get into store, to enjoy an audio recording of this week's book on the ‘BIG W Free Books for Kids’ podcast which can be found on Acast, Spotify or Apple Podcasts. Link in bio! Don't forget to use the hashtag #BigWFreeBooks to share photos of your little ones and their free book with us! 📸