John Lewis's The Bear and The Hare Christmas ad spreads season cheer


A pleasant change from "sex sells" marketing campaigns, department store chain, John Lewis, has spent £7million (approx $12.4 million) on its latest Christmas campaign, The Bear and The Hare, and it’s a tearjerker. 

The ad tells the heartwarming story of two friends. Christmas is approaching and as much as the Bear and the Hare would like to spend it together, they both know that come winter, the Bear will go into hibernation.

Using hand drawn animation, the commercial looks very much like a classic Disney film and is accompanied with a cover of Keane’s 2004 hit Somewhere Only We Know sung by Lily Allen. The ad pulls at your heart strings and connects with the audience emotionally. 


As the snow begins to fall, the Bear wonders off into the woods while the other forest friends happily prepare for Christmas.

Finding it hard to enjoy himself, the Hare comes up with the perfect gift to give The Bear, an alarm clock. Setting the clock for Christmas, he leaves the gift wrapped beautifully in the Bear’s cave.

Luckily, the Hare's plan works, not only is he an excellent gift giver but he gets to spend Christmas with his friend.


Apart from making you feel all warm and fuzzy, the look on Bear's face when he realises he hasn't missed Christmas with his friend reminds us what this silly season is really about. 



For most, the ad is a beautiful piece of art spreading the spirit of Christmas.

“Am I the only one who liked the advert? As a piece of artwork - its beautiful. Lovely song, beautiful sentiment and so well done. People who watch this might just be inspired to give to those less fortunate than themselves, which is the true spirit of Christmas.”

But for others, the money spent making the commercial is seen as a waste.

“I and hopefully others am deeply ashamed of John Lewis wasting all that money. People are starving, homeless, this money could have helped so many people and charities. Money badly spent.”

Watch The Bear and The Hare here, and tell us what you think.

And here is the behind the scenes making of The Bear and The Hare advertisement.