A US mum who dresses up in different Halloween costumes for school pick-ups every day in October, says she's hoping to build "courage and confidence."
Carrie Motley, of Sacramento, California, dons a fresh outfit to collect her four boys - a tradition now spanning six years.
"When I first did it I was walking into the school in a costume and I couldn't walk straight I was laughing so hard," Motley told Fox News. "And now I can walk confidently. It has helped me really not worry when people look at me funny."
Strangers weren't the only people giving the mum "funny looks", however. Ms Motley says her sons, Ryan, 16, Sean, 14, Kyle, 11 and Cade, eight, didn't exactly embrace her school pick up attire - at least at first.
"Now, they really don't get embarrassed," she said. "They think it's fun. They get excited to see what the surprise will be after school."
High-schooler, Sean, says it's had a positive impact on his own confidence.
"I feel like I've been less shy," he said. "I've been more outgoing and trying new things."
On Monday, the mum was even invited to speak at Valley View Elementary School's morning assembly about the message behind her costumes.
"We want to help each other be good, say nice things, but we can also not worry about things other people say," she said.
Ms Motley credits friend, Julie Mudrick, with the initial idea, saying Ms Mudrick started the #busstopcostumes to help her son take life "less seriously."
And it's mission she's now spreading too.
"Building courage, confidence, spreading, happiness and having fun!" Ms Motley writes on Instagram where she chronicles her daily dress ups.
"Life is to be enjoyed,not just endured."
Here are some of the creative mum's costumes:
Darla from Finding Nemo:
Clara from "The Nutcracker"
See all the costumes here: