How do you get kids off the couch to play junior sport? By giving them a reason to get back on the couch.
A country football club has found a novel way of attracting new players to sign up for the upcoming season: give them a free Xbox One console.
The Kilcunda-Bass Junior Football Netball Club has made the enticing offer to kids who register to join its under-16 and under-18 teams this year.
President Brent Wallace said the club was struggling for numbers in both teams and, with three weeks to go until the season starts, he thought it was time to get creative.
"We have a problem with kids wanting to stay on the couch and play video games," he said.
"I thought I'd try and reverse it, 'how about getting an Xbox if you play football?'"
The deal does come with a catch: anyone who signs up for the offer has to play a full season to claim their electronic prize.
"They're going to have to play all year – they can't just sign up and get an Xbox," Mr Wallace said.
"We'll hand them out at the end-of-year presentation day."
At around $350 a pop, it's not a cheap deal for the Kilcunda-Bass Panthers, however Mr Wallace thinks the outlay will pay for itself in the long run.
"If we get the players in it will help gate takings and the canteen," he said.
It's not the first time the club has tried to lure new players with inducements. But discounts on registration fees hadn't made much difference, Mr Wallace said.
"The kids don't really care about that stuff, they don't pay for it," he said.