Let's not pretend this business is just trying to give back to the community either.
Bad news for parents trying to tire out their kids during the school holidays.
The debilitating knee injury is striking down children and teenagers at growing rates.
Three out of four children doing not helping around the house.
Parents can still help ease the disappointment when their kids' heroes disappoint them.
It is time to acknowledge that swimming lessons are hard work - for parents.
Three out of four Australian children attending swimming lessons dropped out before most had learned lifesaving skills.
All the kids were excited about the swimming carnival. A day at the pool, instead of a day at school? Amazing! A day at the pool, with all their friends? Even better. My kids started preparing as soon as the date was set. We had to find red zinc ("It's got to be house colours!") and practice swimming laps. It was all they talked about.
Today's children wear helmets when riding their bikes without giving it a moment's thought as they have never known any different.
Membership numbers might be down, but today's Girl Guides and Scouts meetings might surprise you.
Bella was going out of her mind. Her 9-year-old daughter, Angie, would agree to sign up for an activity with great enthusiasm. Swim team? Yes, please! Book club? You bet! Ballet? Sign me up! Then something would happen that made the activity, well, hard.