A documentary following body image activist Taryn Brumfitt's crusade as she explores the global issue of body loathing, inspiring us to change the way we feel about ourselves and think about our bodies.
It started with an innocent question from my 7-year-old daughter.
"Mum," she asked with a tone in her voice that every parent knows as the beginning to a cracker question, "why do all the women look the same?"
I squinted, looking for something I hadn't seen before. We were at the shopping mall.
At the eye level of my daughter, I saw women on all fours, barely dressed, right next to the the blokes on cricket and footy calendars. Looking around further, there were more images of men playing basketball and women sunning themselves in a swimsuit.
In her direct line of sight were a barrage of heavily photoshopped, fat-free, white women with gravity-defying boobs and perfect hair, all posing in sexually provocative or passive positions.
All the men we saw in those imagery were busy "doing," while the women were looking what we're all told to look like: hot and available.
As founder of the Body Image Movement, I've had my eyes opened to the huge effect that unrealistic and over-sexualised advertising can have on people's self-image, including my own, for years. In fact, it was seeing my daughter grow up that made me consider the way I was thinking about my body in the first place.
But it wasn't until this trip, as we walked hand in hand through the shopping mall, that I saw the world from the eyes of my pre-teen daughter.
In that moment, I was not an outspoken advocate for promoting a healthy body image. I was her mother, feeling despair, anger and sadness.
It opened up a conversation I'd been long campaigning for parents to have with their children. But it was going to happen years earlier that I'd anticipated I'd have to talk to my own daughter about all this.
And truthfully, I really didn't want to have this conversation just yet. Couldn't I do this when she was 10? 12? At least when she could at least grasp the context? I mean, how do you explain to a seven-year-old that brands market to insecurities to sell products to girls and women?
The conversation wasn't a lengthy one. "Er, it is unusual, darling," I said to her. "We all come in different shapes and sizes, don't we. So it is a bit strange they all look the same when we are all different."
And so we walked to the next shop. As she held my hand, I attempted to act normal while my mind was racing.
I felt shaken because while I'm an outspoken advocate for addressing the frightening statistics linking body dissatisfaction, eating disorders and violence against women – for some reason, society still normalises images which sexualise women, from major billboards, to adverts my seven-year-old even finds polarising.
I realise now I was also kind of embarrassed to have been completely blindsided by something seemingly so obvious.
While I can do everything I can to build my daughter up, reassure her that worth is based on her values and what she does rather than what she looks like, it shook me to realise that external factors like an image can completely derail all of those foundations messages in a second.
Change never came from feeling complacent though, did it.
We have the power to surround our children with an environment that values both women and men for what they can do, and that includes the local shopping centre.
So, if I had my time at the shops again, I'd say this: "Darling, it is strange. And those images should do a better job of reflecting what we all look like, shouldn't they. Let's go and tell the shop they should do a better job of showing that – what do you think?"
I'd take her hand, walk to the front desk and tell the manager how seeing those images made me and my daughter feel. I'd ask them what they could do to demonstrate a more diverse, realistic point of view to customers.
It took one person to complain to Coles that Zoo Magazine was sexist, outdated and downright offensive. Perhaps the army of mums and dads taking their little girls shopping could make a little difference, too.
Taryn Brumfitt, founder of The Body Image Movement, is speaking at Breakthrough, a two-day event in Melbourne dedicated to promoting gender equality, November 25-26. Taryn is speaking at Day Two of Breakthrough on the My Body, My Self panel on Saturday 26 November.