There's a story going around about a dad coming to his daughter's rescue when she had her period for the first time.
He's been painted as some sort of period hero, but it's wrong on so many levels.
You see, Texas dad Maverick Austin shared in a now viral Facebook post the details of when his daughter Avi got her first period.
He claims she called him confused, saying she'd had an accident at school.
"Dad it's weird but think I pooped my pants!" he wrote in the post.
"So I rush to school take her a change of undies, put the old ones in a bag and rush back to my conference call and threw the bag in the kitchen trash.
"A few hours later, she calls and I had to put a very important work meeting I'm hosting on hold which I never do. She says, 'Dad it happened again.' I'm confused and very annoyed because I'm super busy. I yell 'just wipe your butt better then stuff toilet paper in the back of your pants and I'll have to call you back in an hour!'"
It wasn't until he hung up that he realised it wasn't poo, but probably her period.
"A few minutes later it hits me," he said.
"I rush to the trash to dig out and inspect the undies from earlier and scream, 'that's blood not poop!'"
So, he quickly left his "VERY important" meeting with his banking colleagues and raced to her school.
"I'm racing to the school while calling them telling the nurse to go find my child! [I'm] speeding and having a panic attack because my child called me for help and I just left her to die on the battlefield!" he wrote.
Once home, Avi asked if she'd get a special present for getting her period, so he snuck off to the shops and got her ice cream, flowers, a card, cookie dough, and chocolate.
And now people are singing his praises, like he's the master of menstruation.
Firstly, why did his daughter not know what was happening to her? Why hadn't he, or another trusted family member or friend, already prepared her for what can be a really scary time. She should have been adequately prepped for when blood started coming out of her vagina. It's a pretty big deal. More important than his 'VERY important' meeting.
Secondly, how come he didn't chat to his daughter further when he first went to the school? If he did, he would have quickly discovered that she hadn't just had an 'accident'. Blood looks a lot different to poo.
And thirdly, and perhaps most importantly, why is he sharing this online? Can you imagine the reaction of her peers when they see this now viral post. Sure, talk about periods because they're natural and shouldn't be hidden away, but describing your daughter's first period in such detail is pretty off.
Obviously he loves her and wants the best for her - there's no doubting that, but what did he hope to achieve? Did he want a medal for being a parent?
The only good I can see to come out of his original post is that hopefully parents will talk to their girls about periods, before they actually have one. And yes, girls can get their period from a really young age, so do it sooner, rather than later.
And I don't care if you're a dad, once you have a daughter it's your responsibility to educate yourself and then support your child through everything, especially periods. But don't self congratulate yourself by broadcasting it to the whole world.