Sheryl Sandberg has long criticised the use the of the word "bossy" to describe young girls who are assertive. Instead, the Facebook COO has urged people to forgo the word with all its negative connotations, and instead describe these girls as "feminist" or displaying "executive leadership skills."
Now, Sandberg is helping spearhead a campaign to nix the word and encourage young women to become leaders.
LeanIn.org, a non-profit organization founded by Sandberg, has partnered with the Girl Scouts on the Ban Bossy campaign. It includes a dedicated website filled with stories and quotes from prominent women and a social media campaign for sharing facts and tips tied to the hashtag #banbossy.
"We need to recognize the many ways we systematically discourage leadership in girls from a young age — and instead, we need to encourage them," Sandberg said in a statement. "So the next time you have the urge to call your little girl bossy? Take a deep breath and praise her leadership skills instead."
The groups also partnered with Lifetime to produce a PSA for the campaign, above, featuring many familiar faces, including Beyonce, Condoleezza Rice and Jane Lynch.