When Arizona father Isaac Irvine discovered that his nine-year-old boy, Bodi, had been bullied at school, he seized the opportunity to have a powerful conversation about what it means to be unique.
The heartfelt and nuanced lesson, which Mr Irvine shared on Facebook, has since gone viral, viewed almost 30,000 times. And it's not hard to see why.
Bodi, Mr Irvine tells us, was teased by his peers for having long hair and "looking like a girl". The kind-hearted youngster has been growing his locks to donate to children with cancer.
"It's pretty long, dude. It's pretty awesome," Mr Irvine tells Bodi after he shares his experience of hearing the hurtful taunts.
"And how did that make you feel?" Mr Irvine asks.
"Sad," Bodi responds.
Mr Irvine then lets his son in on " a little secret" telling Bodi, "Daddy gets made fun of sometimes, too. People look at me and are like, 'Look at that guy with all the tattoos on his neck and hands and stuff.'"
As the father-son pair discuss letting the comments "roll off your back", dad expressing his pride that Bodi didn't react with anger, Mr Irvine and Bodi conclude with a poignant message.
"Just because you're unique, and you don't look like everyone else, doesn't mean you're weird, or that being different is a bad thing," Mr Irvine says.
"I think being different is a good thing," Bodi adds. "It means you think different than other people."
We couldn't agree more.