Mums ditch shops for online peace

School shopping stress.
School shopping stress. 

Mums are ditching the shops this back-to-school season in favour of online shopping, according to a survey.

Tired of the stress caused by shopping with children in tow, more than half of Australian mums surveyed by Stubbies Schoolwear are planning to purchase their children’s school uniforms online.

Of the 983 parents with primary school-aged children surveyed, more than 68 percent admitted they found it difficult to manage shopping with their kids.

Restlessness, persistent whining, sibling fights and constant demands for lollies were sighted as the main reasons for parents’ distress.

This is not good news for retailers already doing it tough as the world of online shopping continues to eat into their bottom line but perhaps Stubbies Schoolwear has the right idea – if you can’t beat them, join them.

Since launching their online store last January to cater to busy and growing families they have seen a huge uptake of customers using the service.

Josie Mileto, Stubbies’ Product manager, insists that while retail will always be a crucial part of the shopping landscape she is excited about the benefits for parents shopping online during this busy season.

“Online had become the way to skip those uncontrollable distractions and shop on your own terms. Mums are given that needed flexibility to browse, compare prices, and purchase at their own convenience - without needing a Nurofen,” she says.

Officeworks is another retailer making it easier for parents trying to avoid the new school year rush.

Their ‘Drop off your school list’ service is now in its third year and offers parents the option of dropping off their shopping list to their local Officeworks store and letting the staff do the shopping for them.

Officeworks’ Student Supplies Buyer, Kelly Marquis, understands the stress parents face during this season.

“We all know that parents are run off their feet during the school holidays, so Officeworks is committed to helping alleviate any unnecessary stress that may be associated with the back-to-school shopping process,” she says.

Most mums are already aware of the benefits associated with shopping online, highlighting comfort, the freedom to shop at anytime and avoiding the endless search for a car park, as the main reasons why online shopping appeals to them.

Will you be shopping online for the new school year? Comment on our Essential Kids Forums.

Restlessness, persistent whining, sibling fights and constant demands for lollies were sighted as the main reasons for parents’ distress.