Little bookworms rejoice. BIG W's free books for kids is back.
And this time, children around the country will be able to enjoy the heart-warming adventures of all their favourite Sesame Street characters, including Elmo, Grover, Big Bird and The Cookie Monster.
The much-loved program officially returns on Thursday 18 February with over 2.6 million books set to be given away in store.
Not only has BIG W partnered with non-profit educational organisation Sesame Workshop, but Aussie celebrities with a shared passion for reading and literacy have also lent their voices to the campaign.
"Reading is one of the most important and engaging tools to help with a child's development, and BIG W is proud to partner with leaders in learning and literacy to deliver a collection of books that will not only teach kids valuable lessons about the world around them, but also foster a love of reading," says Teresa Rendo, BIG W's Acting Managing Director.
"The extension into video recordings and Podcasts also means families from all over Australia can enjoy these stories together."
Books available to collect
The first book available in store is the all-time classic, 'The Monster at the End of this Book'. Read by Rove McManus, it is a fun and interactive story which follows Grover as he begs readers not to turn the page as they'll uncover a monster.
The full eight titles are:
- Monster at the End of this Book read by Rove McManus
- What is Family on Sesame Street? read by Allison Langdon
- I Love You Just Like This read by Gorgi Coghlan
- Just One You read by Mitch Tambo
- Dream with Sesame Street read by Rose Byrne
- Love from Sesame Street read by Alan Muraoka (Sesame Street human cast member)
- All Tucked In read by Olivia Newton-John
- Another Monster at the End of this Book read by Alan Muraoka (Sesame Street human cast member)
How to collect the free books
Aussie families can collect each of the eight books from all BIG W stores weekly starting Thursday, 18 February with no purchase necessary (available nationally while stocks last).
Weekly storytime video readings will also be available on BIG W's YouTube channel, and audio recordings on the 'BIG W Free Books for Kids' podcast which can be found on Acast, Spotify or Apple Podcasts.
Sesame Workshop's mission
Sesame Workshop's mission is to help kids grow smarter, stronger, and kinder.
"Reading builds school readiness, vocabulary, and comprehension skills; it allows the imagination to soar; and it creates bonding time for families," said Ed Wells, EVP and Head of Global Media and Education.
"Simply, reading encourages a lifelong love of learning, something for which Sesame Street has done for over 50 years. We're pleased to partner with BIG W, who is also committed to building healthy minds and futures of children in Australia, to make Sesame Street books available for free for families."
In addition to the 2.6 million books given away in stores, BIG W is further committed to making books for early learning accessible to even more Australians by donating another 40,000 to the Australian Literacy and Numeracy Foundation (ALNF) and Good360 Australia for families living in remote and rural areas, and communities in need.