Crayola, you blue it: fans not happy with new crayon's name

Introducing: "Bluetiful", the newest hue in the box.
Introducing: "Bluetiful", the newest hue in the box. Photo: Instagram/Crayola

Crayola has announced the name of the beloved Dandelion's replacement crayon - and it's left fans seeing red. 

Introducing "Bluetiful". 

Bluetiful, a vibrant shade of blue, made up of  yttrium, indium and manganese oxides, beat four other names to the podium: Blue Moon Bliss, Dreams Come Blue, Reach for the Stars and Star Spangled Blue, winning 40 per cent of the vote.
Unsurprisingly, however, because naming crayons is evidently quite controversial, not everyone is a fan of the newest Crayon's moniker. In fact, as one fan noted, they downright blue it.
Some accused Crayola of "dumbing down the US" by picking a name that's not a colour, object or a word.
Some feared the name would only confuse children learning to spell.
While others are clearly still grieving the loss of Dandelion - and swearing off boxes of crayons for life.
Some people feel strongly that making up words is also not on.
There among the dissenters however, were a few passionate supporters, asking the crowd to "leave Bluetiful alone".
According to Crayola, Bluetiful, who also goes by the name "Bea" is "shy at first," but loves to share big ideas, "especially ideas for new inventions or creative projects."

Her favourite hobbies are coding apps or video games and relaxing with DIY projects.

And she's a big advocated or arts-infused STEAM education - "especially for inspired girls like me!"

We like the sound of that.