Remember when desperate parents were flocking to eBay to complete their kids' Marvel disc sets, in search of those elusive "rares"?.
Well Woolworths has just made it a whole lot easier for kids to finish their collections, and it doesn't involve spending more money on milk and bread or paying $300 for a piece of plastic.
You can now place an order for Hulk, Iron Man, the highly sought after number six (Kid Arachnid) or whichever disc your kids have been unable to track down, free of charge, until 6 July.
You can only order ten discs however, and you can't order more than two of the same.
Nevertheless, parents are overwhelmingly grateful.
"Thanks Woolies! We only needed the 2 elusive discs (Ultron and hulk) but the 3 year old couldn't understand why we couldn't just get them!!" wrote one thankful mum.
"Great to see Woolworths to give back to the public. That will keep me and others to keep shopping with you. My two grandsons needed three more to finish a set each well done," added a happy grandpa.
And no doubt, there'll be lots of happy little ones when the mail arrives, too.