Guys, Ken has had a long-awaited makeover - and he doesn't look like this anymore.
Toymaker Mattel has introduced 15 new Ken dolls, featuring seven skin tones, nine different hairstyles (including cornrows) and three different body types: "slim", "broad", and "original".
Yep, Ken finally has a dad-bod - although arguably it's more of a Ryan Reynolds/Ryan Gosling kind of dad-bod if we're being honest ...
While the "dad-bod" might be a welcome addition, it's Ken's new man-bun that's truly breaking the internet.
Does man bun Ken doll also come with a Soul Cycle membership, vintage record player, and $50,000 in student loan debt? pic.twitter.com/ulEwGSxxb1— Emily Jashinsky (@emilyjashinsky) June 20, 2017
He's already won himself some high profile fans, too:
Barbie's bff, Ken, now comes with a man bun or cornrows. You go with your bad self, Kenny.— Stephen King (@StephenKing) June 20, 2017
While others aren't quite as convinced ...
New Ken doll has a man-bun. Climbing back into bed. pic.twitter.com/AiuPUxS7hM— Zach Braff (@zachbraff) June 20, 2017
If man-buns aren't your thing, the new range also features hipster glasses, a Justin Bieber looking chap we're told is "Hyped on Stripes", "on point plaid" and skinny jeans.
And one dad-bodder Ken is even hoping to bring camo back. (Why?!)
Camo comeback Ken: Image/Mattel
As this tweeter astutely noted, Next Gen Ken look like they're straight from YouTube:
why...why are all the new Ken dolls youtubers pic.twitter.com/x7DDeJf9bN— Erin Brr, sir (@erinscafe) June 21, 2017
Not to be outdone, Barbie has some brand new looks, too.
"We are redefining what a Barbie or Ken doll looks like to this generation," said Lisa McKnight, senior vice president and general manager for Barbie, in a statement. "Evolving Ken was a natural evolution for the brand and allows girls to further personalize the role they want him to play in Barbie's world."
Take at look at the entire crew here: