New ad for GoldieBlox sees girls repurpose pink toys - with a Beastie Boys remix

GoldieBlox does it again.
GoldieBlox does it again. 

Keep your pretty pink princess toys, because these girls don't need them.

Toy company GoldieBlox wants girls' playtime to move beyond dolls and fairy tales and embrace engineering. The company, founded by Stanford engineer Debra Sterling, teamed up with three science-loving girls and a Rube Goldberg machine expert to create a complicated contraption from all those unwanted "girly" toys.

In an ad designed to go viral, the team set off the ingenious device, filmed the epic result and set the whole thing to a remixed version of the Beastie Boys 1987 hit "Girls."

The song was reworked to sound more like an anthem for female empowerment than a dude-fueled party tune, with lyrics like, "'cause all our toys look just the same and we would like to use our brains." 

GoldieBlox are not currently available in Australia but may be ordered through Amazon. Watch the ad below, then go and build something!

Mashable with staff writers