Forget gamers, beauty bloggers and cute animals - the real winner on YouTube is a seven-year-old toy reviewer.
According to Forbes, Ryan, from Ryan ToysReview, has topped the list of 2018's highest-earning YouTube stars, raking in US$22 million ($AU30m).
Since launching his channel in 2015, the American boy has gained more than 17 million followers and around 26 billion views.
The majority of his hefty earnings comes from ads shown before his videos, with the rest coming from sponsored posts, according to Forbes.
The toys featured in Ryan's videos often sell out. Earlier this year, he even got his own range of toys and clothing, called Ryan's World, at Walmart, which will likely boost his earnings even higher next year.
The account began when Ryan, a fan of toy-review videos, asked his parents why he couldn't also review toys on YouTube.
Ryan ToysReview started out slowly until a July 2015 video went viral. The video featured Ryan opening and reviewing a box containing more than 100 toys from Pixar's Cars series.
It is thought the channel's viewership translates to about $1 million a month in advertising revenue alone.
Jake Paul came in second on the list, earning US$21.5 million for his goofy raps and pranks.
The five-man sports crew behind Dude Perfect rounded out the top three, coming in at US$20 million.