When a craze hits the tween world, it truly goes gangbusters. Now reality TV star, singer and dancer 13-year-old JoJo Siwa has created her own trend, urged on by a legion of devoted fans who have made her large signature hair bows the hair accessory to have. And it's a craze that's gaining momentum in Australia.
However, the prevalence of the bows in classrooms has prompted many schools in the UK to place a ban on wearing them to school. They say the bows are a distraction in class, even when the accessories are in school colours.
Francesca De Franco of The Parent Social Forum told the BBC that "the main issues with the bows, like with any craze, is they are a major source of distraction and can be a tool of oneupmanship".
"While there are cheaper copies of the JoJo Bows available, the kids all know which ones are genuine and the issues around affordability ... can be really divisive," she says.
Parents are shelling out up to $21 (£13) per piece, sold exclusively through Claire's in the UK, so their kids can participate in the latest hair accessory craze.
The bows, which come in a range of colours, are worn as a decoration for a high ponytail and sit prominently on the top of the head.
Of course, some parents are unimpressed with the bans after shelling out their hard-earned cash on the bows. Speaking to Manchester Evening News, a parent from a local school said, "The girls then came home and said JoJo Bows are now banned from the school because that's all the girls talk about. I couldn't believe it, how petty is the school to ban hair bows."
Another said, "I really can't see any problem with the JoJo bows, they make out like it's a gun or something really bad, but come on, they're only hair clips."
Fairfield Community Primary head teacher Chris Ashley says that "We're very strong on having a school uniform and there are reasons for that. It gives a signal to the children that they are part of the school family. It also gives a signal that we're here to work. As soon as they are not in the same uniform it causes a problem and they get distracted," adding that there is simply no time in a crowded curriculum for there to be fashion distractions.
Australian parents would do well to prepare themselves for how big this craze is going to be here when it properly strikes.