Nutella launches personalised jars in Australia

These customised Nutella labels will be available for a limited time only.
These customised Nutella labels will be available for a limited time only. Photo: Supplied

Gone are the days when you would happily share spoonfuls of Nutella-filled joy with your siblings or other family members. As adults we're wiser and smarter and not going to share the good stuff. Enter: the big guns at Nutella HQ with a solution.

Australian and New Zealand Nutella fans can create personalised labels for their jars of the popular chocolate-hazelnut spread. The customised name stickers, printed in Nutella's trademark red and black, are only available to customers committed enough to purchase a 750g or 1kg jar ($8.50 and $10.50 respectively).

But if you believe it's absolutely necessary to passive-aggressively mark your jar of chocolate-hazelnut spread, we figure you won't have an issue working through a kilogram. Get them for the kids to stop the squabbling once and for all.

Personalised Nutella stickers can be claimed at Your Nutella until October 25.