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New Business - Suggestions
12 replies to this topic
Posted 03 April 2018 - 09:36 AM
I have started my own massage therapy business but it is slow at the moment getting new clients. I want to earn some money (as quickly as possible) whilst I build this business up.
In the past we ran our own online pet supplies but stopped due to lack of orders (didnt really promote it too much) so have been thinking maybe start that up again as it has been a good 10 years so maybe the market has increased.
What else could I do.. prefer to work from home as I still have primary school aged children.
Looking forward to hearing some ideas.
Posted 03 April 2018 - 09:40 AM
I hate to break it to you, but it takes time for any business to build up and sell quickly. You’ll also need to do research into the market you want to sell if it’s actually growing. Rather than like your pet supplies - assuming that the market has improved since.
My advice to you is research research research. Otherwise, instead of starting up a new business you could
Try temping or virtual assistant if you’re well versed in admin.
Posted 03 April 2018 - 09:56 AM
Sounds like you need to get some-one with marketing know how on board. And to have a better understanding of where your product fits into the market and how to reach potential clients.
Posted 03 April 2018 - 10:32 AM
Thanks to you both for your replies.
I do understand starting a new business will take time to build. I do have ideas for getting my business name out there.
Maybe I do need guidance/help with marketing and am open for help (dont know anyone at present) however we stopped to pet food business for other reasons not just lack of orders.
I do have an admin background and have done temping before and didnt like it. Having said that we cant afford the after school care plus its the hours hence why I want to work from home. I will look into virtual assistant and what that entails.
Other suggestions welcome
Posted 03 April 2018 - 12:24 PM
Good luck with your new venture.
We have a business and yes, the key is marketing. Gosh, if we waited for clients ... crickets, even though DF is a signwriter and we have signs (duh). Get advice where you can, and good advice. Everyone has their own ideas.
Do you have any experience? Previous client reviews etc? They work wonders. We have also found that the social media platforms (hate them but...) such as Twitter etc have really increased our stream.
Posted 03 April 2018 - 12:32 PM
Lilith2112 I have a fb page and a website. I am Cert 4 qualified in massage which means I can only offer relaxation not remedial.
I do have a review tab on my fb page but havent asked the ladies who helped me when in training to put a review on it (I feel its too long ago) as I have only opened in the last month but qualified back in 2013 because of kids being home. Those ladies so far havent made a booking.
Posted 03 April 2018 - 02:00 PM
Could you start up the pet business again and take more time to do social media/Google marketing and put it on an eBay store?
Posted 03 April 2018 - 02:12 PM
Have you thought about completing the Remedial massage qualification? There is a massage school near me and I often go to the student clinic. The remedial students are so much more skilled than the relaxation students. There are also a lot more students doing relaxation compared to remedial. I imagine that means you will be competing with a lot more people for business.
I can think of at least 3 relaxation massage clinics in my suburb and another 3 in the big shopping centre. Is it like that in your area?
Posted 03 April 2018 - 02:28 PM
In your shoes I'd work as hard as I could to build up the one business. Tricky to split yourself between the two.
I agree that remedial massage would be much more useful, too. Many people get some rebate for a remedial massage, if you are registered with their health fund.
Even if I'm having a relaxation massage, I want the person to be able to detect which areas need a bit more work.
Given you have the time, I'd be looking at things like two for one offers (make them conditional), free fifth massage etc etc.
Posted 03 April 2018 - 03:12 PM
Two big keys for your industry, first is awesome SEO so any money you spend, put it towards that. Second old fashioned pamphlets in clinics/medical centres.
Also networking. Referral networking is fantastic for your type of service based business but I would also suggest women only networking groups. They mostly meet during the day because there are many Mums in the group. Look on Meetup.com or search for groups on Facebook.
Posted 03 April 2018 - 03:17 PM
Oops just re-read your OP and realised you were asking for other ways to raise money.
I know quite a few women that are driving Uber to make some quick cash while building a business. Works out to about $15 an hour after tax and fuel so not great money but you don’t have to commit to hours and can basically do it as often or as little as you want.
Posted 03 April 2018 - 03:41 PM
My honest advice is not to focus on starting another business to pick up the shortfall, because I think you will come up with similar problems (business is slow to start, as others have said) and go ahead and get your diploma so you can offer rebates. It's the thing that kept my message business afloat - people want to be able to use their funds in most cases. Honestly, I probably had about two regulars who didn't use their health funds.
Sorry to be a downer. I've done the hard yards on this one and it was essential to my business surviving. Also as others have said, networking. A big part of my client base came from doing corporate visits.
Posted 03 April 2018 - 06:58 PM
Sorry I had to cut my reply short as we had a customer come around.
Joys of working from home! Are you receiving financial advice or anything? Simply asking as our financial adviser has given us some great ways of re=thinking things, and he doesn't charge for that advice.
Small business networks in your area? I know it seems intrusive with people coming and giving advice as to what you "should" be doing. But you can turn that into a positive and as Caitlin said, corporate visits are great. My DF hates doing them with a passion however once he starts about what he loves, you can't stop him.
Even though we are a vastly different business I hope that this can help - get a review. If anything it can boost your presence. I have had friend and family make comments as we have done work for them and it does count.
We have managed to get first spot on google too for what we do. Just sit down for five minutes here and there and have a little research and looksee.
Look, I personally hate that to some it seems like rainbows and puppies and kittens having a business which you run from home. They do not see me up at all hours of the night budgeting, speaking with people overseas etc. But it takes guts to do it and I am sure that you will find your feet with the massage. I would come to see you if you were in WA!
I hope this helps.
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