For our local IGA aside from the great customer service (they still have packers who even help you to your car) they stock local products and produce from close by as well.
They are locally owned by the same people. The lady would have to be in her 80's but you always find her at the store, and she always says hi and if you ever look like you cant find something, there is someone to help.
They give back bucket loads to the local community every year with various programs, and if you go in and ask them for a donation towards fundraising they always help out
Mine is less expensive than the big ones and they also aren't forcing me to buy their brand because they stock nothing else.
But for me the old fashioned customer service, packing my bags and helping me to the car when I need it that wins everytime