
Boost Juice has been forced to issue an apology after a social media post urged customers to "dance with anaphlactic [sic] danger" when promoting three new peanut-based smoothies.
Public backlash was swift after a Boost Juice franchisee made the joke about anaphylaxis. Boost Juice Cronulla advertised the range on its Facebook page with the post below.

"The partner now understands the insensitivity of their post and is genuinely remorseful," the statement reads.
"We take the severity of anaphylaxis extremely seriously and the safety of our customers is our top priority. This campaign, and all campaign collateral (including in-store signage) has been designed to make it overtly clear that we have peanuts in-store so customers are aware that we are not currently a nut free environment.
"Whilst this is not the first time we have had peanuts in store (we previously sold a peanut butter protein ball), this is the first time we have used peanut butter in a smoothie range.
"In light of this, we have taken significant measures to ensure the Peanut Butter, and all equipment used in the making of the Peanut Butter smoothies, is used, stored and cleaned separately to equipment used to make all other Boost Juice beverages.
"The greatest care has been taken to ensure cross contamination is minimised, including the extensive training of staff and appropriate warnings both in-store, online and in our app."
Allergy and Anaphylaxis Australia has expressed disappointment, in a post titled "Boost Juice FAIL", that it was not contacted for advice before the campaign went live.