Critics have hit out at the AFL on social media over their decision to ban keeping score and awarding players for best and fairest in the under-10 football.
The changes are outlined in a new AFL-sanctioned junior football match guide entiled 'This is Our Game.'
Previously, the ban on competition and awards had been limited to under-8 and under-9 games, but have now been extended to the older age group.
The document states that the guidelines have been implemented in order "to provide children with a fun, safe and positive experience through a well-structured match program that considers the level of maturation in motor, cognitive, psychosocial and emotional skill of children in this age group."
But a host of prominent public figures have publicly voiced their disapproval with the decision.
Leading child and adolescent psychologist Dr Michael Carr-Gregg slammed the measures on Twitter.
"5 yrs of Auskick taught me kids want to play a game WITH tackling & scoring! Stop infantilising our kids into incompetence!" he tweeted.
Champion basketballer Andrew Gaze used his morning slot on SEN to outline his own anger with the decision.
"The problem we have right now is not winning and losing, it's how we treat and behave winners and losers, the actual score is not the relevant aspect," Gaze said.
Former St Kilda coach Grant Thomas believed that the moves have been brought in to prevent poorly behaved parents from causing issues.
"Rules for junior footy r for parents not kids unfortunately," Thomas tweeted.