A US mum's "passive aggressive" lunch bags have gone viral for saying exactly what fed-up mothers everywhere are thinking.
Lovingly adorned with phrases such as "Fornite is not a career" and "Get off your phone", Blogger Witney Cicero of The New Stepford (she describes herself as the South Park of Mummy Bloggers), shared her creations on Instagram - and was blown away by the reaction.
"I first started writing passive aggressive notes on my kids' lunch bags because it was either that or poisoning them," she explains. "My daughter convinced me they were funny and told me to start posting them on Instagram. I did and the response was overwhelming."
"It's imperative to have humour with your kids," Ms Cicero told TODAY. "We joke about everything — sex, drugs, politics, their bodies — I don't want them to think anything is taboo. Humour is a great segue into having meaningful conversations and it helps break the tension of things that can be kind of awkward.
"And, if we don't have a sense of humour about parenting, we will literally lose our minds."
The bags are so popular the mum is even selling them now. And if you're wondering, "how hard is it to grab a sharpie and a brown bag," well, Ms Cicero thought the same thing at first.
"Everyone was asking where to buy them," she writes on her site, adding, "We were like, 'Are you nuts? Make them yourself'. But then we remembered we are all losing our busy minds and wouldn't it just be easier if we made them for you and shipped them to you."
Sadly, vegemite sandwiches and apples for Crunch'N'Sip are not included.
"We just wish we could pack the lunches for you too," she writes.
The pack of ten for US $9.99 ($13.80 AU), includes, "Pretend it's a YouTube video and unpack it", "Needs a haircut " and "Eating fruit does not cause brain damage," among other classics.
Want to get in on this pas agg action and don't have time to DIY? You can buy the bags here