Celebrity chef and dad to teenage girls Jamie Oliver has criticised parents who let their daughters post selfies on social media that look "quite porno".
Oliver is dad to Poppy, 15, Daisy, 14, Petal, eight, Buddy, seven, and River, 15 months with wife Jools Oliver. He says there are massive challenges to being among the first generation of parents who have to deal with the perils of social media.
"I'm going to generalise massively here, but from my observation so far, at 13 to 14 the kind of pictures girls are putting up, just from what I have seen, are split 50/50 – normal young girl and then their weird hybrid of, dare I say it, quite porno, sort of luscious, kind of pouty lips, pushing boobs out," he said on The Lifestyle News Hound podcast.
"I'm like, 'Oh my god!'" he continued. "I don't even want to look at some of the things my daughter shows me.
"I'm like, 'Really? Aren't their parents all over that like a rash?' We banned Daisy from doing selfies and mainly she doesn't but a couple slip up."
The TV chef said he thinks teens getting likes on their selfies is like the "sugar" of social media.
"It's a quick way to get some sort of – forgive me – pat on the back or love," he said.
For parents seeking guidelines to help educate their children about social media, social media expert Peter Coe has shared what he calls the "green cross code" with HuffPost UK.
He uses the acronym PAUSE to teach kids and their parents about what they should and shouldn't post online.
Permanent: Keep in mind that everything you share online can be permanent.
Audience: Before sharing anything, think about your audience and how what you post could affect them.
Unsure: If you're still unsure, ask someone you trust for their opinion.
Stop: Stop and think about what impact your activities online could have on your privacy and reputation, as well as that of others.
End: If you become uncomfortable with anything that's been shared online, end your involvement and tell someone you trust.