JoJo Siwa wants her brand's 'inappropriate' game aimed at six-year-olds pulled from shelves: 'I had no idea'

Picture: Instagram/TikTok
Picture: Instagram/TikTok 

JoJo Siwa has responded after a card game aimed at young girls using her name and image was pulled from shelves for being 'inappropriate'. 

Siwa, the breakout star of reality show Dance Moms turned YouTube star has built a career on being a wholesome teenager, known for her upbeat personality. 

However the truth or dare style boardgame aimed at kids aged six and up, Jojo's Juice, took a markedly 'off-brand' turn when it was shown by one mum on TikTok to include questions such as 'have you walked in on someone naked'  and 'have you ever stolen from a store'.

Posting a video to TikTok, mum Heather Watson said 'My daughter got this for Christmas ...I need an explanation', while flicking through some of the more questionable cards. 


Reply to @itsjojosiwa @_nickalodeon Total photoshop. ##ForYouPage ##JoJoSewa ##JoJoJuice

♬ original sound - Heather Watson

A follow up TikTok by Watson has since been viewed more than 3.5 million times and attracted the attention of Siwa,17, who responded in an Instagram video saying she was working with Nikelodeon to have the game pulled from shelves. 

"It has been brought to my attention by my fans and followers on TikTok that my name and my image have been used to promote this board game that has some really inappropriate content," Siwa explained.

"When companies make these games, they don't run every aspect by me, and so I had no idea of the types of questions that were on these playing cards."


A post shared by JoJo Siwa (@itsjojosiwa)


Adding that she was 'really, really, really' upset by how 'gross' the questions were, the dance star said she alerted Nickelodeon, who were now working to stop production and pull existing games from shelves. 

"I hope you all know that I would've never, ever, ever approved or agreed to be associated with this game if I would've seen these cards before they started selling it,"  she said.

"Thank you for bringing this to my attention so that way I put could a stop to it, and I could get it fixed immediately," she continued. 

Today Parents report Nickelodeon and the company producing the game, Spin Master, released a joint statement saying they were taking fans' concerns seriously.

"We respect and value the relationship JoJo Siwa has with her fans and take the concerns raised regarding the game 'JoJo's Juice' very seriously. This game is no longer being manufactured and we have requested that retailers pull any remaining product from their shelves," Today reported.

It's not the first time a product promoted by the star has had to be pulled from shelves. In 2019 a makeup kit marketed to tweens was recalled by the US Food and Drug Administration (FDA) after it tested positive for asbestos.