'Am I going to have to shave her head?'

Seven-year-old Arielle got 50 bunchems stuck in her hair.
Seven-year-old Arielle got 50 bunchems stuck in her hair. Photo: YOUTUBE

A mum is warning parents about the popular children's toy Bunchems after dozens of the spiky balls became tangled in her daughter's hair.

"I was like, 'Are we going to have to shave her head?'" Melanie Seeley of North Carolina, told WCNC of her little girl Arielle.

Arielle, 7, was playing with the colourful, marble-sized plastic balls, (which according to the product description, "stick and stay then pull apart for endless play") when she had an idea.

"She had decided to make a decoration on top of her headband," Ms Seeley said. But the balls rolled backwards and Arielle's little brother grabbed them, putting 50 of the sticky little toys through his big sister's locks.

"So he now thinks it's funny and grabs a bunch more of them and sticks them in,"  Ms Seeley said. "They were just matted into her hair."

After an hour of combing and having "barely made a dent" in the matted mess, Ms Seeley put a callout on Facebook - and realised she wasn't the only one to have found herself trying to remove Bunchems from her little one's hair.

It wasn't just Ms Seeley's Facebook friends, either.  Over on Instagram, other parents have also shared their own horror stories.

 

Don't buy these! #bunchems #bunchemhairfiasco #eviltoys

A post shared by Amethyst Goad/Pishue (@ameandfam) on

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While the product does carry the label "Caution: Keep Away from hair. May become entangled," it's clear little people aren't exactly heeding the warning.

In fact, the issue became prevalent enough for Bunchem's parent company Spin Master to release an instructional video on how to remove the sticky little toys.

In a statement issued at the time, the company said: "Immediately after the product was released in 2015 and after hearing from a few consumers about hair entanglement, we quickly developed instructional videos for our YouTube channel and website as a way to proactively educate people on how to play with the product and how to remove Bunchems from hair if they do get tangled.

"We are also very careful to avoid depicting any creations in our marketing materials that show an end result that could be 'worn' or placed on or near hair ...

"We want everyone to enjoy the endless play Bunchems provides, and to ensure safe fun, we encourage consumers to follow the directions carefully and properly."

The "How To Remove Bunchems From Your Hair" video, has since been viewed over one million times and recommends parents use conditioner or vegetable oil.

"Simply apply to hair around Bunchems and comb the hair below until all knots are out," the descriptions reads. "Once all knots are out of you hair below the stuck Bunchems, pull the Bunchems down until they slide off."

And that's precisely what Ms Seeley did, spending four hours with conditioner to remove each tangled bunchem. "It was an ordeal," she said.