The father behind the #beandad controversy has spoken, claiming the story was 'poorly told' and his mean dad persona was just a 'bit'.
Earlier this week, in an exhaustive - and since deleted - 23-tweet-long Twitter thread, dad John Roderick recounted how he had tried to teach his nine-year-old daughter a lesson in self-sufficency by telling her she could not have anything to eat until she learnt how to use a manual can opener and heated up her own baked beans.
Roderick also detailed how the young girl struggled with the device for six hours - all while he worked on a jigsaw puzzle.
Naturally, the Twittersphere did not take kindly to his hardline approach, and the musician/podcaster was inundated with replies calling him an 'abusive' father after the story went viral.
After deactivating his Twitter account, the father has now spoken, taking to his website to pen an apology letter to 'atone' for his parenting misstep.
Describing how he had woken the following day to find he had become '#beandad', Roderick said he had become 'a locus for a tremendous outpouring of anger and grief'. Adding that on reflection he could see how he could be seen as an abusive behaviour, but claimed that 'persona' is a comedic 'bit'.
"It took me hours to fully grasp. I reread the story and saw clearly that I'd framed it so poorly, so insensitively," he wrote.
"Bean Dad, full of braggadocio and d**khead swagger, was hurting people. I'd conjured an abusive parent that many people recognised from real life."
Roderick also said that he wanted to 'acknowledge and make amends' for any injuries he had caused.
"My story about my daughter and the can of beans was poorly told. I didn't share how much laughing we were doing, how we had a bowl of pistachios between us all day as we worked on the problem, or that we'd both had a full breakfast together a few hours before," he wrote.
"I framed the story with me as the a**hole dad because that's my comedic persona and my fans and friends know it's 'a bit'."
"Re-reading my story, I can see what I'd done. I was ignorant, insensitive to the message that my 'pedant dad' comedic persona was indistinguishable from how abusive dads act, talk and think."
Roderick also acknowledged the 'many racist, anti-Semitic, hurtful and slur-filled tweets' from his 'early days on Twitter', which he said had been intended to be ironic and sarcastic.
"My language wasn't appropriate then or now and reflecting on that has been part of my continuing education as an adult who wants to be a good ally. That education is ongoing, and this experience will have a profound effect on the way I conduct myself throughout the rest of my life," he added.