Big W is set to help Aussie readers stock their libraries with classic tales as part of a program designed to build "healthy minds and futures".
Starting from Thursday 21 February, the retailer will give away one title a week over a 12-week period, to customers who visit their stores. The "Free Books for Kids" trial, the first of its kind for Big W, will see 3.7 million books given away.
Meredith Drake, BIG W's Category Manager for Books says: "The connection between access to books and the child's future success and wellbeing is very well established. Research indicates that just ten minutes of reading time a day can expose a young child to over 600,000 words in just one year, positively impacting childhood literacy."
All 12 books are published by Scholastic Australia, whose 2015 Australian Kids & Family Reading Report revealed that 86 per cent of Aussie kids enjoy being read books aloud at home.
"Story time is an incredibly powerful and precious moment for families, and we hope that our Free Books for Kids program will encourage more families to enjoy reading together, more often," says Ms Drake.
These are the 12 books to collect and the dates they'll be available. Stocks are limited and it's one book per child.
Hush Little Possum
- 21st February
10 Silly Wombats
- 28th February
If You're Happy and You Know It
- 7th March
There was an Old Lady who Swallowed a Mozzie
May Gibbs Tales from the Bush
The Bear went over the Mountain
- 28th March
The Wheels on the Ute Go Round and Round
- 4th April
Tortoise and the Hair
There was an Old Bloke who Swallowed a Chook
10 Hooting Owls
- 2nd May
May Gibbs Tales from the Gum Tree
For more information, visit Big W