Toy giant Mattel have released a brand new set of Barbies designed to "expose girls to public leadership roles and pique their interest in shaping the future."
The Barbie Campaign Team set, launched on Tuesday, features four diverse Barbies in roles that make up a winning campaign: candidate, campaign manager, fundraiser and voter.
"The set highlights dolls of different ethnicities, including a Black candidate, to remind all girls they can lead from the polls to the podium," Mattel said in a statement.
The Barbie Campaign Team set features four diverse dolls that inspire girls to see themselves in the roles that make up a winning campaign: Candidate, Campaign Manager, Fundraiser and Voter: https://t.co/QbWPC4e9ep#Barbie2020 #YouCanBeAnything pic.twitter.com/XuwY6LPBru— Barbie (@Barbie) July 28, 2020
I stan the candidate being a black woman— Cherno- She Betta Don’t (@ZackVonGaGa) July 28, 2020
Global Head of Barbie & Dolls, Lisa McKnight, says Barbie has championed girls and encouraged them to be leaders "whether in the classroom, community or someday, of the country," since 1959.
"With less than a third of elected leaders in the U.S. being women, and Black women being even less represented in these positions, we designed the Barbie Campaign Team with a diverse set of dolls to show all girls they can raise their voices. Our goal is to remove barriers to leadership by giving girls the tools to imagine and play out their future roles."
As part of the launch, Mattel has teamed up with She Should Run, a non-partisan non-profit, who provide guidance and support to women who are considering running for office.
"With the upcoming elections and the current push for equality and representation, 2020 is an incredible time for us to inspire young women and girls to lead," said Erin Loos Cutraro, founder and CEO of She Should Run. "Understanding the role we play in empowering our daughters is the first step—we have to have healthy conversations at home and encourage curiosity. By getting them excited today, we're giving them the confidence to raise their voices and run for office tomorrow."
The sets retail for $39.99