It's something every wedding guest dreads - turning up on the big day and someone wearing the same outfit as you.
So how would you feel about FIVE other women wearing the same dress?
That's the situation six women found themselves in at friend's wedding when they all turned up wearing the same Forever New dress.
One of dress wearers posted about the incident on Forever New's Facebook page, joking that, "No, we are NOT the bridesmaids just the guests".
"You really should start a bridal registry so that your customers can enquire whether anyone else has purchased one of your dresses for the same event," wrote Debbie Speranza of Sydney, Australia. "...think I deserve a gift voucher for all this advertisement."
The dress is described on Forever New's website as "perfectly tailored to flatter and accentuate your figure" and it's clearly a popular choice.
Based on the photo, it seems these women were able to laugh it off.
And they've received plenty of sympathy from Facebook commenters who have found themselves in a similar - albeit probably not as bad - situation.