Ten-year-old Alex Jacquot is the CEO of Oceania Express, an airline the schoolboy "co-founded" with his friend and deputy-CEO, Wolf.
But after hiring a CFO, a Head of IT, a Head of Maintenance, and a Head of Legal, and giving to some thought to the type of planes they'd need for their fleet the youngster decided he could use a little further direction.
So he went straight to the top, penning a letter to none other than Qantas CEO Alan Joyce.
"I wanted to write to you because I wanted to ask you three things," Alex wrote in a letter posted to the Qantas Facebook page.
His questions then got straight to the point:
- Do you have any ideas of what I can do? Seeing as you're the CEO of Qantas, I thought I'd' ask you.
- Do you have any tips on starting an airline? I'd be grateful to know what you have to say.
- I'm thinking about (as you are) an A350 between Sydney/Melbourne and London. As it is a 25 hour flight we are having a lot of trouble thinking about sleep. Do you have any advice?
Joyce penned a reply, which was also posted to the airline's Facebook page.
Admitting that he had heard "rumours of another entrant into the Australian market", the CEO noted that he's not usually in the business of giving advice to his competitors. "But I'm going to make an exception on this occasion," he continued, "because I too was once a boy who was so curious about flight and all its possibilities."
Advising Alex to put safety "front and centre", Joyce added that Qantas is also grappling with the "sleep" problem as they embark on "Project Sunrise".
And he's keen for some help.
"We want to think up as many ideas as possible," he wrote. "For that reason, I would like to invite you to a Project Sunrise meeting between myself, CEO of the oldest airline in Australia and you, as the CEO of Australia's newest airline."
The post is quickly going viral, with many congratulating Alex for his initiative and Qantas for their response.
"Alex - this is great," one commenter wrote. "I hope you'll be developing a frequent flier programme and that you'll be including NZ airports into your schedules. All the best for the future."
"Fabulous letter and response. Better keep on your toes, Qantas, as I'm sure that Alex and Wolf will be successful!!" wrote another.
We couldn't agree more.
Watch this (air) space.