Preschool Toys & Products

Class 'mascots' a new cause of stress for parents

CATHERINE RODIE Has your child brought home the class 'mascot'? The pressure of showing this mascot the time of its life is reducing some parents to tears.

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Top 20 tweets from #RuinAChildrensBook

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Did you miss the Twitter hashtag that ruined children's books? Here are 20 of the funniest.

Angelina Jolie and Stella McCartney have designed a line of kids clothing


KATHLEEN LEE JOE The eight-piece capsule collection is themed around Disney’s Maleficent, starring Angelina Jolie, the movie about the iconic villainess from Sleeping Beauty that’s due out later this year.

Should we boycott gender-marketed books for kids?

What's so bad about gender marketing books?

Karen Tay The marketing of gender-specific children's books must be stopped because it's so insidious, argues this writer.


Stepfather creates children's book to propose to his childhood pen pal

Super family

KATIE CARLIN When American Rick Skalski decided it was time to propose to his childhood pen pal he knew he had to include one other very special person in the proposal – his stepson Evan – and the idea for a superhero proposal storybook was born.

'My Super Family' proposal book

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When American Rick Skalski decided it was time to propose to his childhood pen pal he knew he had to include one other very special person in the proposal - his stepson Evan - and the idea for a superhero proposal storybook was born. Here is a look inside the book by talented illustrator Yoni Limor.

Move over Suri and Harper: Aila's in town


Katie Carlin Four-year-old Aila Wang, the adorable niece of fashion designer Alexander Wang, stole the show when she arrived at New York Fashion Week last weekend dressed in a miniature version of her uncle’s latest designer tee.

The most fashionable four-year-old

This four-year-old child is better dressed than most adults in the fashion industry and her name is Aila Wang - the niece of fashion designer Alexander Wang.

Jeanswest launches range for kids

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If you are after adorable, affordable and durable clothes for kids aged between 6 months to 4 years look no further than the brand new junior range from Jeanswest - Jeanswest Jnr. Priced from only $14.99 to $39.99. Available in selected stores, throughout Australia and New Zealand and online from 10th September. For your first look at the range, visit

Our guide to the toy sales

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Amber Robinson From dates to catalogues and the best picks on offer: all the info on Australia's biggest toy sales.


Dolls for boys, drills for girls


Emma Charlton With firefighter kits for girls and baby dolls for boys, toys are breaking out of the gender ghetto this Christmas thanks to retailers willing to brush aside some hard-to-shift stereotypes.

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Preschool Gift Guide

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The count down for Christmas has bugun, so here is a list of gift ideas for kids aged four and five to help out with any last minute shopping.

Tabeo: the 'safe' tablet for kids


As the tablet wars heat up, Toys R Us has announced it is launching its rival to the market-leading iPad, with "kid safe" content.

Farting doll teaches kids to poo

farting doll

Staff writers Toilet training? Why not enlist the help of this farting doll from South Korea?

Exclusive sneak peek: DVF Gap Kids

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Gap Kids and DVF (Diane von Furstenberg) have joined creative forces to create a stunning line of kids clothes this season. Essential Kids has a sneak peek at the exclusive and limited range only available in Gap Sydney Westfield & Melbourne Chadstone Stores as of 15th March 2012.

Mini vintage

Classic threads for cool kids

Aria Nantes

Sick of age-inappropriate outfits for their youngsters, many parents are turning to vintage-style labels and classic designs, writes Emily Dunn.

Pre-school kids Christmas gift guide


Have fun choosing gifts for the pre-schooler in your life. Choose gifts which will satisfy their growing curiosity about the world around them and get them outside to enjoy it.

Starting pre-school

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Make sure your little one stands out from the crowd with funky accessories when starting daycare or pre-school.

Time to put tacky kids' clothes in the sin bin

Kylie Orr

Kylie Orr It's time to put an end to offensive slogans, tacky labels and just plain inappropriate clothing for kids.

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Tropical sand dough

A great sensory activity for little hands, as well as being inexpensive for parents.

Homemade seed and fruit mix

You can use any seeds and fruit you have on hand and can make it up in a big batch to easily add variety to the lunch box.

10 Disney Plot Points That Make No Sense

AAs kids, Disney movies made perfect sense but watching them again with adult eyes has left us confused for these 10 reasons.

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