Mariah Carey's daughter Monroe channels diva mum in modelling debut: 'Dream boldly'

Picture: Instagram/OshKosh B'gosh
Picture: Instagram/OshKosh B'gosh 

Mariah Carey's daughter is now famous in her own right.

Monroe Carter, who Carey and ex-husband Nick Cannon share, along with Monroe's twin Moroccan, is the star of a new back to school campaign by kids brand OshKosh B'gosh. 

But while the ad is for the 10-year-old's clothes - a pair of denim overalls and black t-shirt - it's her similarity to her famous mum that's drawing attention. In the ad, Monroe whistles, dances and practises posing in front of a mirror, while she plays the role of a younger version of Mariah. 

"The melodies that live in my head, someday they'll live at the top of the charts," she says to the camera. 

The likeness isn't entirely by chance, with the commercial having been reportedly based on moments from her mum's memoir, The Meaning of Mariah Carey.

Carey isn't the only celebrity to get a nod in the Today is Someday campaign, which also references Muhammad Ali and Outkast.

OshKosh described the ad as showing the celebrities before they were famous, to remind kids they can be anything they desire.

"Before they were icons, they were kids daring to imagine who they would become someday. To the next generation of icons: dream boldly and turn someday into today," the brand wrote alongside a social media post of Monroe's clip.

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In a statement supporting the campaign, Carey said she couldn't be prouder of her daughter.

"As a little girl, I was determined to realise my dreams," the Fantasy singer said. "Now as a mother, it brings me so much joy to see my children visualise and develop the dreams they hold in their own hearts. We did the campaign because we love the message of empowering kids to dream boldly and blaze their own path."  

Carey has previously spoken about how her kids have changed her, saying they helped to soothe old wounds from her own childhood

"They help to heal me every day. Every time we have a moment that feels real and authentic and genuine and it's them loving me unconditionally," she told Oprah last year. 

"Just by the fact that the children provide me with this actual love and they are my actual family and I'm not worried about them trying to hurt me or do any of the things that happened to me when I was a kid. I've never had a reference for unconditional familial love until now."